Manager with over 10 years of experience driving growth and transformation within premium food brands, combining digital strategy, omnichannel development and retail execution.
I am currently Retail Director at Grom, with responsibility for a network of 50+ directly operated stores, covering P&L ownership, retail development, store formats, people leadership and in‑store experience. My focus is on making retail scalable, operationally sound and economically sustainable, while preserving brand identity and customer value.
Previously, I served as Head of Digital EMEA at Venchi, where I led the digital transformation of the business across the region. I developed and scaled direct‑to‑consumer channels including eCommerce, marketplaces and eRetailers, as well as a multilingual customer care organization, contributing tangibly to both growth and operational efficiency.
Today, I leverage this digital and data‑driven background to strengthen physical retail performance, working on retail excellence, store productivity, true omnichannel integration and team leadership, with the goal of building replicable, high‑impact retail models.
I am particularly passionate about scalable retail projects and complex food retail environments where strategy, data and people come together to deliver measurable results.
Speaker at industry events such as Netcomm, Casaleggio Associati and iKN – Forum Retail, and guest lecturer at leading business schools including:
– SDA Bocconi (EMBA – Milan)
– Luiss Business School (Executive Master in Marketing)
I strongly believe in knowledge sharing and continuous improvement as key drivers of sustainable organizational and personal growth.
- Age 37
- Residence Italy, Milan
- Phone +39 320 2578526
- E-mail info@marcomazzilli.it
Mappano (TO, Italy
Leading a network of 50+ directly operated stores, with full P&L ownership and responsibility for the three‑year retail growth plan. I drive retail excellence, store performance and omnichannel strategy, leading a central retail team and overseeing a store organization of ~450 people, working closely with product and cross‑functional teams to ensure scalability, profitability and strong brand execution.
Milan, Italy
Led the digital division across EMEA, encompassing eCommerce, Marketplaces, eRetailers, and customer care.
Held full ownership of the digital P&L and developed a 3-year growth strategy (+34% growth vs. 2022). Managed a
team of 9 and drove international digital market expansion, overseeing digital acquisition, retention, SEO/SEM,
CRM, CRO, UX/UI, logistics, omnichannel strategy, loyalty programs, and content. Successfully established a dark
store in the UK and transitioned to external 3PL logistics.
Milan, Italy
Drove performance and sales growth for EMEA websites (IT, UK, EU) with a 129% YoY increase (2025 vs. 2021). Led a team of 2, managing online merchandising, CRO, content, and promotional strategies. Spearheaded sustainability efforts by replacing e-commerce packaging and aligning the brand's premiumness with online product images, consistent with retail standards.
Rome, Italy
Directed digital marketing and eCommerce performance for key brands such as Goovi, Purina Shop, Rovagnati, Vileda,
Mercedes-Benz, and Chicco. Managed a team of 6, developing commercial calendars and strategic campaigns.
Achieved +36% YoY growth.
Rome, Italy
Managed digital strategy, performance marketing, and omnichannel campaigns. Led a 4-person team and external agencies to optimize ROAS across channels.
Rome, Italy
Successfully completed a Master's degree in Digital Specialist at Sole 24 Ore, gaining expertise in SEO, SEM, social media management, digital analytics. This rigorous program equipped me with the necessary tools to drive digital growth for businesses.
Rome, Italy
Completed a Bachelor's degree in Communication Sciences, Information, and Marketing at LUMSA University, Rome. Gained a solid foundation in communication theory, economic principles, digital marketing, and media studies.
Rome, Italy
Completed a five-year Italian High School Diploma in Science at Manfredi Azzarita High School, Rome with a focus on Science and Mathematics.
Languages Skills
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English85%
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Italian100%
Key Skills
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Strategic & Business Leadership
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P&L Management & Multi‑Year Planning
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Retail Excellence & Store Performance
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Data‑Driven Decision Making
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People Leadership & Organization Management
Areas of Expertise
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RETAIL & BUSINESS LEADERSHIP
• Retail Strategy & Growth Planning
• P&L Management
• Retail Excellence & Store Performance
• Large‑Scale People Leadership
• Data‑Driven Decision Making -
OMNICHANNEL & DIGITAL RETAIL
• Omnichannel Strategy & Execution
• eCommerce & Digital Commerce Platforms
• Customer Experience & Journey Design
• CRM, Loyalty & Customer Data Platforms -
DIGITAL & PERFORMANCE ENABLEMENT
• Digital Transformation
• Analytics & Performance Measurement
• Conversion & Funnel Optimization
• Marketing Technology & Automation
International Experience
I spent 1 year living in Miami, USA, attending ZONI Language Centers and gaining invaluable international experience.